Progressive Direct: Insurance Damage Estimates,

Progressive Direct has a calculator on the Universal Studios Home Entertainment movie "The Fast and the Furious: Tokyo Drift" You have to choose to turn on the calculator labeled "Progressive Direct: Insurance Damage Estimates," then you can watch a running total of damage estimates such as: "Roof repair: $209, taillights: $451, fender: $618."

This is the first in what Universal and other studios hope is a stream of branded interactive features on their new DVDs. The technology is possible because the new HD DVD formats have about six times as much data capacity as standard DVDs, giving extra space to the studios for not only high-definition video and enhanced audio, but also interactive features such as games, picture-in-picture commentaries and Web links.

I think it's a great idea and can see all kinds of possibilities and even though Steven Kovsky, an electronics analyst for Current Analysis, a technology research company based in Washington, said "I can't remember the last time I or anyone I know checked out the ancillary info on these discs." I have checked out the extras on all the DVDs I get, so I can see where it would be a useful deal.

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