Wednesday, February 07, 2007

How to increase your page rank [Advertisement]

I was pleasantly surprised yesterday when I looked up the page rank for my Diet Tracker blog and discovered that the blog now has a Google Page Rank of 1. I had no idea that it was doing so good and have only one possible explanation for why that is.

Good content.

Now don't get me wrong, I'm not saying that I have anything there that is exactly ground breaking or worth being seen by others, but the blog has what I hope is at least decent content on it that encourages others to talk about it and link back to it. Not through actual encouragement, but through the kind of content it contains.

That blog is about weight loss. Something that is a popular subject, particularly this time of the year, and by having a popular subject and some information that I hope is of use to others I have managed to build a blog that has risen up above the fold and achieved a rank of 1 at Google.

Links seem to be what interests Google's Page Ranking algorithms, but it's not the only thing they look for. They look for pages that are consistent in their content and have links from web pages and websites that are on if not the same subject at least one similar enough to be a legitimate link between the two websites.

By learning to understand Page Rank you can build your Page Rank up, which is one of the reasons why Google keeps the actual secret of the algorithm a secret. There are known ways to improve it, even ways that you can take advantage of in a marketing campaign to increase link popularity for your website. By using web releases and services such as Blogitive you can find bloggers with blogs that relate to your business subject matter and get inbound links to your website. Those links will bring visitors, and a certain percent of those visitors will, if you have good content, create additional links to your website on their blogs or websites. Exponentially growing your website's links and thereby your site's Google Page Ranking.

This post is a paid advertisement for US Web

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