Search engine marketing [paid post]

As a writer and website owner of multiple sites, I know that writing your novel or creating a website is only half of the work. And no, I'm not talking about manuscript or website revisions. What I am talking about is search engine marketing.

In a recent survey, over 40% of those questioned said that they found the website they made a purchase at through a search engine, nearly half as many guessed at the URL with various other marketing sources (including television advertisements) falling well behind guesswork.

With that large of a market relying on search engines it only makes sense for you to rely on search engines as well, right?

When you are working on your search engine marketing for your website, the first thing that you will first want to seek is one-way links back to your website from quality websites that compliment your own site. This is known as link building and is one of the best ways to raise your website to the top of the natural listings on search engines.

Another way to gain the higher rankings and more site visitors is through pay-per-click listings. Something that many people don't realize when they are looking into pay-per-click advertising is that there is a difference in cost between key phrases. If you target only a small number of the most popular keywords, then you are probably paying more than you need to for keyword advertising. By changing the key phrase just slightly you can save on key phrase advertising expenses and target more of them. For example: target people searching for 'family caregiver group' instead of 'family caregiver support'.




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This post is sponsored by Customer Magnetism

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