Saturday, December 23, 2006

The Never Ending Link - a story about advertising



What happens when advertisers begin telling the story? That is apparently the idea behind The Never Ending Link. The Never Ending Link is a creative writing project bundled up into an advertising gimmick with a bit of fun tossed in for flavoring.

Take a look at the neverending link and see if you can figure out where the story might go next - aside from taking readers to your website.

The idea is an interesting one, with each story segment leading the reader through an interwoven advertiser created story. I think I would have specific guidelines that made it a story that has to be worth reading, but I think it's a cute idea nonetheless. (Screen shot below)

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