Website marketing and quality traffic

I've been enlisted to help with a website, and as I was working on what needs to go into the site I was finding that one of my primary thoughts was on how to design the site for optimal search engine marketing.

It is never too early to think about the target audience of your website and how you will draw them to that site. Whether you choose to hire an internet marketing firm or to, as I prefer, manage your website's marketing yourself, your primary focus should be on how to attract quality traffic to your website.

What is quality traffic? Quality traffic is traffic that is comprised of visitors that are looking for what you have to offer and will return to your site in the future. You get quality traffic by offering quality content that is targeted at the visitors you want to attract and through a careful marketing program.